
WSUP Kenya and Fresh Life have jointly signed a memorandum of collaboration to address sanitation challenges in low-income areas across Kenya.
The five-year partnership aims to deliver impactful sanitation solutions to underserved communities, addressing key challenges such as open defecation, inadequate sanitation infrastructure, and poor hygiene practices. Together, the organisations will support Kenya’s ambition to achieve the UN Sustainable Development Goal 6, ensuring water and sanitation for all.
WSUP Kenya and Fresh Life will work together to:
- Increase sanitation coverage by delivering sanitation solutions, including safe waste collection and transportation for residents in low-income areas.
- Enhance safe sanitation services through engaging and formalising Manual Pit Emptiers (MPEs) and Vacuum Truck Operators (VTOs), developing county policies, and building capacity for faecal sludge management.
- Work with the national regulator to create operational sanitation standards targeting low-income areas and informal settlements.
- Develop city-wide inclusive sanitation plans and collaborate with local governments to ensure widespread access to improved sanitation facilities.
- Run joint outreach and capacity-building campaigns for communities to raise awareness of hygiene practices, particularly handwashing and proper waste management.
- Identify areas with inadequate sanitation, install new sanitation facilities, and renovate existing ones to improve access and ensure compliance with health standards.
WSUP Kenya Country Manager Mr. Antony Ambugo expressed excitement about partnering with Fresh Life to improve sanitation services for underserved communities in Kenya.
“We hope that our shared goal of ensuring access to safe and dignified sanitation for all and our combined expertise and resources will help us transform sanitation access in low-income areas. We will be looking at how to adopt a socially inclusive market-based sanitation approach to revolutionize access to sanitation products and services in low-income urban areas. Today, WSUP has reached 8,971,117 people with improved sanitation, and we hope that this partnership with Fresh Life will have a lasting impact on the health and well-being of the people served,” said Mr. Ambugo.

Fresh Life Managing Director Mr. Anthony Mulinge noted that Fresh Life is committed to providing innovative and affordable sanitation solutions to communities that need them most.
“As Fresh Life marks 13 years of operations in Kenya, we believe our progress is deeply rooted in the partnerships we have built. This collaboration with WSUP reflects our shared commitment to advancing urban sanitation. The private sector cannot scale safe sanitation and cannot achieve our goal alone—success will only come if we join forces to strengthen the sanitation sector. We can amplify our impact by formalising our way of working together across WSUP’s key markets. The more we, as the private sector, push for improved sanitation, the better the outcomes for communities,” said Mr. Mulinge.
In Kenya, WSUP has implemented sustainable water and sanitation projects that empower communities since 2007, impacting the lives of 9,887,813 urban residents. Through partnerships with water utilities and sanitation service providers, WSUP continues to improve public health, promote hygiene behaviour change, and create a more dignified life for low-income urban communities. WSUP Kenya has projects in Nairobi, Mombasa, Naivasha, Nakuru, Kisumu, Malindi, Eldoret and Mavoko.