by Polly Markandya | Jul 30, 2020 | News
In an environment where many are unwilling to pay for sanitation, how can we promote safe services? In Bangladesh, WSUP is trialling different marketing models to encourage greater uptake of services. We tested door-to-door brand promoters with promotions running in...
by Polly Markandya | Jul 24, 2020 | News
By Lorine Arodi, Business Development Lead, Kenya Opinions formed at the point of purchase are not fixed. Customers continually re-evaluate the value of the products and services they buy against the experience they receive, which is why companies must invest time and...
by Polly Markandya | Jun 23, 2022
By Bridget Teirney Life in small towns is rapidly changing for communities across Africa. In the next twenty years the urban population is expected to double, and urban land cover to triple. But urbanisation isn’t just impacting the continents’ large and mega cities....
