by Polly Markandya | Jul 30, 2020 | News
In an environment where many are unwilling to pay for sanitation, how can we promote safe services? In Bangladesh, WSUP is trialling different marketing models to encourage greater uptake of services. We tested door-to-door brand promoters with promotions running in...
by Polly Markandya | Jul 24, 2020 | News
By Lorine Arodi, Business Development Lead, Kenya Opinions formed at the point of purchase are not fixed. Customers continually re-evaluate the value of the products and services they buy against the experience they receive, which is why companies must invest time and...
by Polly Markandya | Jul 15, 2020 | News
By Annie Hall, Marketing Specialist Over the past year, I have been working alongside WSUP’s country teams to support utilities in extending their reach to more people, in the most deprived areas of a city. Projects usually feature an infrastructure-led programme to...
by Polly Markandya | Jun 16, 2020 | News
Clean, piped water brings dignity to people, reduces living costs, frees up time – and crucially, given the situation right now, is a critical defence against infectious diseases. With the support of The Coca-Cola Foundation’s Replenish Africa Initiative (RAIN), Water...
by Polly Markandya | Jun 2, 2020 | News
A new report published by Water & Sanitation for Urban Populations (WSUP) and the Eastern and Southern Africa Water and Sanitation (ESAWAS) Regulators Association identifies how stronger regulators can play an important role in improving sanitation for...
